Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategy tailored for e-commerce success. Master the balance of paid and organic approaches, precise audience targeting, creative testing methods, key performance indicators, and omnichannel analytics to boost sales, drive store traffic, and deliver high-ROI campaigns with confidence.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with a hands-on, step-by-step framework for social media marketing and digital strategy. You'll learn to plan effective campaigns, segment audiences precisely, select optimal platforms for every funnel stage, craft compelling creatives that convert, integrate paid and organic methods, monitor KPIs via intuitive dashboards, and refine budgets through testing, attribution models, and omnichannel data for sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimization: conduct A/B tests, adjust bids, and scale ROI quickly.
- Audience strategy: create high-intent segments and effective retargeting.
- KPI-driven reporting: build dashboards, set OKRs, and track ROAS.
- Creative campaign design: develop content, CTAs, and briefs that boost sales.
- Cross-channel integration: link social, email, and in-store efforts for full-funnel results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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