Social Media as a Business Driver Course
This course equips digital marketers with strategies to transform social media platforms like LinkedIn, Instagram, and X into reliable sources of leads and revenue. Participants learn B2B audience research, tailored content playbooks, 4-week lead generation plans, paid social experiments on a $2,000 budget, and KPI dashboards that connect campaigns to sales pipeline and measurable ROI, ensuring alignment with sales teams for tangible business impact.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Discover how to leverage social media channels such as LinkedIn, Instagram, and X to create consistent lead generation and revenue streams. Gain expertise in B2B audience analysis, platform-specific strategies, 4-week content and lead nurturing frameworks, efficient paid social testing within a $2,000 budget, and performance dashboards that directly link social efforts to sales pipeline, team alignment, and quantifiable return on investment in practical, implementable steps.
Elevify advantages
Develop skills
- Develop B2B social channel strategies to select optimal networks and customize content efficiently.
- Master lead-generation content sprints with 4-week planning calendars that convert posts into demos.
- Conduct paid social testing using $2,000 monthly budgets to reduce cost per lead and increase trials.
- Establish revenue-focused KPIs linking social metrics to pipeline, marketing qualified leads, and closed deals.
- Implement sales-aligned social operations to qualify leads, refine messaging, and enhance conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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