SEO SEA training
This comprehensive training equips you with practical skills in SEO and SEA. You'll master keyword strategies, technical optimizations, Google Ads campaign structures, A/B testing methodologies, and KPI monitoring. These abilities enable you to reduce reliance on paid advertising, increase organic traffic, and maximize return on ad spend in competitive digital marketing environments.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This SEO and SEA training teaches you to develop targeted keyword strategies, create effective Google Ads campaigns, and build high-converting search taxonomies. You'll learn to optimize landing pages, write compelling ad copy, enhance technical SEO, and plan initial content strategies. Additionally, master key performance indicators, reporting schedules, testing processes, and intelligent budget adjustments from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Develop integrated SEO-SEA strategies to align organic and paid efforts for rapid scaling of qualified traffic.
- Design keyword taxonomies with top-level, mid-funnel, and product-specific clusters optimized for conversions.
- Execute on-page SEO to enhance content, user experience, and internal linking for immediate results.
- Build Google Ads architectures that organize campaigns, ads, and budgets to achieve superior return on ad spend.
- Implement analytics and testing routines to monitor KPIs, conduct A/B tests, and reallocate budgets as SEO performance strengthens.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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