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Search Marketing Course

Search Marketing Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course delivers a hands-on, step-by-step approach to planning, launching, and optimizing effective search marketing campaigns. Participants will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Additionally, gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: Conduct research, segment, and optimize search terms to attract high-intent traffic.
  • Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve target CPA and ROAS.
  • Google Ads structure: Build scalable campaigns, ad groups, and remarketing audiences.
  • High-impact ad copy: Develop responsive search ads and extensions that match buyer intent rapidly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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