Search Marketing Course
Gain expertise in search marketing tailored for eco-friendly brands in Spain. This program covers essential keyword strategies, Google Ads configuration, bidding methods, tracking tools, and optimization techniques to enhance conversions, ROAS, and revenue. Designed specifically for digital marketing professionals seeking quantifiable results and scalable growth in competitive markets.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course delivers a hands-on, step-by-step approach to planning, launching, and optimizing effective search marketing campaigns. Participants will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Additionally, gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: Conduct research, segment, and optimize search terms to attract high-intent traffic.
- Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve target CPA and ROAS.
- Google Ads structure: Build scalable campaigns, ad groups, and remarketing audiences.
- High-impact ad copy: Develop responsive search ads and extensions that match buyer intent rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course