Real-Time Bidding (RTB) Course
Gain expertise in Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience segmentation, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and expand profitable campaigns for e-commerce brands focused on performance.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Real-Time Bidding (RTB) course provides a hands-on, step-by-step guide to planning, launching, and optimizing RTB campaigns for optimal results. Participants learn to segment and activate first- and third-party data, implement intelligent bidding and price controls, organize campaigns by funnel stages, and create effective A/B tests. Additionally, master reporting, KPI analysis, and stakeholder communications in a sports apparel e-commerce context.
Elevify advantages
Develop skills
- Master RTB KPIs by linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Develop audience segmentation skills to create valuable RTB cohorts and bid multipliers.
- Design and refine bid strategies to set, adjust, and optimize RTB bids for scalable profits.
- Conduct DSP A/B tests and optimize weekly to achieve lower CPA.
- Produce executive reports that transform RTB data into actionable insights and presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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