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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Real-Time Bidding (RTB) course provides a hands-on, step-by-step guide to planning, launching, and optimizing RTB campaigns for optimal results. Participants learn to segment and activate first- and third-party data, implement intelligent bidding and price controls, organize campaigns by funnel stages, and create effective A/B tests. Additionally, master reporting, KPI analysis, and stakeholder communications in a sports apparel e-commerce context.

Elevify advantages

Develop skills

  • Master RTB KPIs by linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
  • Develop audience segmentation skills to create valuable RTB cohorts and bid multipliers.
  • Design and refine bid strategies to set, adjust, and optimize RTB bids for scalable profits.
  • Conduct DSP A/B tests and optimize weekly to achieve lower CPA.
  • Produce executive reports that transform RTB data into actionable insights and presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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