Programmatic Ads Course
This course equips you with essential skills for running profitable programmatic advertising campaigns, from planning and targeting to optimization and reporting.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced path to profitable campaigns. Learn how to translate business goals into clear KPIs, build accurate budgets, and calculate ROAS, CPA, and breakeven points. Master targeting, audience modelling, automated bidding, platform selection, and optimization tactics so you can scale performance, control risk, and confidently report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modelling: Turn CPM, CTR, and ROAS into clear media plans fast.
- Automated bidding mastery: Configure smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose winning DSPs, deals, and ad formats quickly.
- Optimization and risk control: Run tests, fight fraud, and protect brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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