Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent management, secure hosting, data minimization, and advanced reporting for campaigns, funnels, and landing pages while ensuring legal compliance.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German standards. Cover consent UX design, cookie banners, data minimization strategies, hosting options, and secure data handling. Build compliant reports, funnels, and campaign analyses, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimization in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimize marketing campaigns using UTMs, funnels, and ROI analysis.
- Implement secure hosting with EU data flows and encryption controls.
- Establish governance for audits, DPIA, and compliance response.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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