Marketing Technology (MarTech) Course
This course equips marketers with practical skills to build and optimize a high-performing MarTech stack, focusing on data integration, automation, testing, and revenue attribution for measurable growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Technology (martech) Course provides a practical, fast-paced path to build a high-performing stack. Learn how to define clear goals, fix data fragmentation, and map customer journeys. Explore key tools like email automation, CDPs, CRMs, analytics, and ad platforms, then design cart abandonment flows, set up reliable integrations, and apply testing, attribution, and optimization to drive measurable revenue growth.
Elevify advantages
Develop skills
- Data-driven goals: turn fragmented marketing data into clear KPIs fast.
- Martech stack design: map tools, data flows, and integrations that actually work.
- Journey automation: build high-converting cart abandonment flows in days.
- Testing & optimization: run A/B tests and iterate content, timing, and channels.
- Revenue attribution: connect email and ads performance directly to pipeline.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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