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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain a practical framework in the Marketing Planning & Management Course to meet ARR targets effectively. Master designing integrated funnels, defining KPIs, modeling ACV and CAC, and creating realistic conversion waterfalls. Develop expertise in channel strategies, lead scoring, marketing automation, dashboards, and testing to plan, execute, and refine campaigns that deliver consistent revenue and pipeline growth.

Elevify advantages

Develop skills

  • Build integrated sales-marketing funnels with defined stages, SLAs, and handoffs.
  • Model KPIs from ARR targets into leads, MQLs, SQLs, and pipeline coverage.
  • Develop efficient digital channel strategies for SEO, paid ads, email, and demand gen.
  • Implement effective lead scoring to qualify B2B SaaS prospects using clear criteria.
  • Optimize CAC and funnel performance through data-driven testing and attribution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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