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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain a practical framework in the Marketing Planning & Management Course to meet ARR targets effectively. Master designing integrated funnels, defining KPIs, modeling ACV and CAC, and creating realistic conversion waterfalls. Develop expertise in channel strategies, lead scoring, marketing automation, dashboards, and testing to plan, execute, and refine campaigns that deliver consistent revenue and pipeline growth.

Elevify advantages

Develop skills

  • Build integrated sales-marketing funnels with defined stages, SLAs, and handoffs.
  • Model KPIs from ARR targets into leads, MQLs, SQLs, and pipeline coverage.
  • Develop efficient digital channel strategies for SEO, paid ads, email, and demand gen.
  • Implement effective lead scoring to qualify B2B SaaS prospects using clear criteria.
  • Optimize CAC and funnel performance through data-driven testing and attribution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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