Marketing Planning & Management Course
This course equips you with essential skills for B2B SaaS marketing planning and management. You will learn to align sales and marketing efforts, create high-ROI digital funnels, establish ARR-based KPIs, and optimize channels like SEO, paid media, email, and lead scoring to confidently achieve revenue goals and generate qualified pipeline.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain a practical framework in the Marketing Planning & Management Course to meet ARR targets effectively. Master designing integrated funnels, defining KPIs, modeling ACV and CAC, and creating realistic conversion waterfalls. Develop expertise in channel strategies, lead scoring, marketing automation, dashboards, and testing to plan, execute, and refine campaigns that deliver consistent revenue and pipeline growth.
Elevify advantages
Develop skills
- Build integrated sales-marketing funnels with defined stages, SLAs, and handoffs.
- Model KPIs from ARR targets into leads, MQLs, SQLs, and pipeline coverage.
- Develop efficient digital channel strategies for SEO, paid ads, email, and demand gen.
- Implement effective lead scoring to qualify B2B SaaS prospects using clear criteria.
- Optimize CAC and funnel performance through data-driven testing and attribution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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