Marketing Data Analytics Course
This course equips you with practical skills in marketing data analytics, focusing on KPI calculation, data cleaning, reporting, benchmarking, and deriving actionable insights for e-commerce performance optimization.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Data Analytics Course shows you how to define goals, choose KPIs, and calculate key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce scenarios. You will learn to clean and combine data from major platforms, build simple models in spreadsheets, use Brazil and Latin America benchmarks, and turn results into clear reports, insights, and budget recommendations that drive measurable performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS with real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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