marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-converting nurture emails, intelligent lead scoring models, and behaviour-driven workflows using HubSpot and Marketo. Enhance trial-to-paid conversion rates and generate qualified sales leads through practical, scalable strategies that deliver measurable business impact.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to create effective trial nurture programs from scratch. You'll learn to capture and sync lead data, personalize emails using behavioral tokens, build onboarding sequences, and implement lead scoring in platforms like HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability best practices, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.
Elevify advantages
Develop skills
- Build efficient B2B lead data models by capturing, syncing, and enriching data quickly.
- Design effective lead scoring systems in HubSpot or Marketo to identify qualified marketing leads.
- Craft high-impact trial nurture emails featuring dynamic personalization.
- Manage automation workflows including branches, limits, and suppression logic.
- Track key trial-to-paid metrics and conduct A/B tests to refine campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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