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marketing automation training

marketing automation training
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches you to create effective trial nurture programs from scratch. You'll learn to capture and sync lead data, personalize emails using behavioral tokens, build onboarding sequences, and implement lead scoring in platforms like HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability best practices, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.

Elevify advantages

Develop skills

  • Build efficient B2B lead data models by capturing, syncing, and enriching data quickly.
  • Design effective lead scoring systems in HubSpot or Marketo to identify qualified marketing leads.
  • Craft high-impact trial nurture emails featuring dynamic personalization.
  • Manage automation workflows including branches, limits, and suppression logic.
  • Track key trial-to-paid metrics and conduct A/B tests to refine campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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