Google Tag Manager Training
Master Google Tag Manager for ecommerce tracking, GA4 event mapping, and conversion optimization. Gain skills in tags, triggers, variables, data layers, QA, and governance to deploy accurate, revenue-driven tracking independently of developers.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master Google Tag Manager step by step, focusing on clean implementation, accurate tracking, and reliable reporting. Learn container setup, variables, data layer strategies without custom code, precise triggers, and GA4/Google Ads configurations for ecommerce, plus testing, documentation, governance, and repeatable processes for new events.
Elevify advantages
Develop skills
- GTM setup mastery: launch containers fast without touching site code.
- Conversion tracking: configure GA4 and Google Ads tags for clean revenue data.
- Trigger strategies: build precise click, form, and SPA triggers in minutes.
- Ecommerce tagging: map full funnels with view_item, add_to_cart, and purchase.
- QA and governance: debug events, document setups, and manage GTM safely.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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