Google Ads Advanced Course
Master advanced Google Ads techniques to build scalable, profitable campaigns with smart structures, value-based bidding, and a 90-day optimization roadmap.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Google Ads Advanced Course shows you how to build profitable, scalable campaigns in just a few focused lessons. Learn to design smart account structures, refine keyword and negative strategies, and set up value-based bidding tied to margins. You will master tracking with GA4, audience lists, Performance Max, Shopping, and YouTube, then follow a 90-day optimization plan to test, protect ROAS, and grow results with confidence.
Elevify advantages
Develop skills
- Advanced keyword strategy: build, segment, and negate queries for profitable scale.
- Value-based bidding: set tROAS, tCPA, and budgets tied to real margins fast.
- High-impact campaign architecture: structure Search, Shopping, and PMax to win.
- Creative optimization: craft and test RSA, PMax, and Shopping assets for ROAS.
- 90-day optimization plan: test, scale, and safeguard spend with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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