E-Marketing & Consumer Behavior Course
Gain expertise in e-marketing and consumer behaviour to enhance conversions. Explore buyer psychology, develop persona-based campaigns, create compelling UX, and apply data-driven testing to craft effective digital marketing that converts home office shoppers into loyal customers.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course equips you with practical, psychology-informed strategies to boost conversions among home office shoppers. Master building precise buyer personas, charting decision paths, and crafting compelling multi-channel campaigns. Optimize product pages, user experience, and checkout processes, integrate behavioural nudges into messaging and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads leveraging bias, urgency, and social proof.
- Persona-driven funnels: design customer journeys and targeted conversion campaigns.
- UX and checkout optimization: improve product pages to reduce friction and increase sales.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successes.
- Retargeting expertise: build cart recovery and remarketing strategies to recover revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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