digital marketing and communication training
This course equips you with essential digital marketing and communication skills for impactful product launches. Delve into data-driven strategies across channels, customer journey mapping, A/B testing, analytics implementation, and omnichannel campaigns to drive traffic, enhance conversions, and maximize long-term customer value through scalable, performance-focused tactics.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain a practical framework to plan and execute effective digital marketing strategies. Refine brand positioning, map customer journeys, develop omnichannel campaigns, and optimize email, social media, content, and paid advertising. Master KPI tracking, analytics setup, creative testing, and funnel improvements for measurable, scalable growth aligned with business objectives.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, implement GA4, UTMs, and attribution models swiftly.
- Design high-performing funnels: map customer journeys, enhance UX, and accelerate conversions.
- Develop omnichannel strategies: integrate email, social, paid ads, and SEO for cohesive launches.
- Apply A/B testing: experiment with creatives, pages, and flows to maximize ROAS efficiently.
- Bridge offline and online: convert events, PR, and retail into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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