Digital and Social Media Marketing Course
This course equips you with practical skills to launch and optimize digital and social media marketing campaigns for eco-friendly products in Canada, focusing on audience research, platform selection, content planning, and data-driven performance tracking for ethical, measurable growth.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Digital and Social Media Marketing Course shows you how to position eco-friendly home products in the Canadian market, research audiences and keywords, and set clear goals with the right KPIs and attribution. Learn to choose the best platforms, plan a focused content calendar, integrate social with email and your site, track performance with practical dashboards, and optimize campaigns for measurable, ethical growth.
Elevify advantages
Develop skills
- Eco brand positioning: map competitors and define high-converting personas fast.
- Goal-driven planning: set SMART KPIs, UTMs, and funnels for clear ROI.
- Social strategy design: pick platforms, roles, and content that drive sales.
- High-impact content: build testable weekly calendars and repurpose across channels.
- Data-led optimization: track, report, and refine campaigns using GA4 and pixels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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