Digital Marketing Technology Course
This course equips you with practical skills to implement effective digital marketing strategies using modern technology, focusing on goal setting, audience profiling, platform integration, tracking, and testing for optimal performance.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This concise course shows you how to set clear 3-month goals, profile audiences with practical research tools, and map effective online journeys from first touch to repeat purchase. You will select and connect essential platforms, implement accurate tracking, and build compliant measurement plans while running focused tests that improve performance, control costs, and support confident, data-driven decisions.
Elevify advantages
Develop skills
- Audience personas: Build data-backed eco-conscious shopper profiles fast.
- 3-month funnels: Map journeys, touchpoints, and micro-conversions that convert.
- Martech stack: Connect CRM, pixels, email, and analytics with no-code tools.
- Tracking & KPIs: Set UTMs, dashboards, and e-commerce metrics that matter.
- Testing roadmap: Launch quick A/B tests and optimizations using ICE or RICE.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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