Performance Advertising Course
This course equips you with practical strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and fixing key metrics like CTR, CPC, and conversions through targeted bidding, creatives, and optimization plans.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step methods to diagnose low CTR, high CPC, and weak conversion rates, then fix them with smarter targeting, bidding, and creatives. Learn how to use benchmarks, tracking audits, attribution settings, and 30-day optimization plans to build realistic performance snapshots and scale profitable campaigns on Google and Meta with confidence.
Elevify advantages
Develop skills
- Build realistic ad performance snapshots with clear, documented assumptions.
- Design 30-day optimization plans: budgets, testing cadence, and campaign structure.
- Craft high-converting creatives and landing pages for Meta, Google, and ecommerce.
- Run advanced gap analysis to diagnose CTR, CPC, ROAS, and conversion issues fast.
- Choose winning bidding, tracking, and audience strategies across Meta and Google.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course