Digital Marketing for Healthcare Professionals Course
This course equips healthcare professionals with digital marketing strategies to attract and convert dermatology and telehealth patients while ensuring compliance with Canadian regulations like PHIPA. Participants will learn to conduct keyword research, optimize local SEO, create persona-based content, and use data analytics for ongoing optimization, including a practical 4-week implementation plan.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course shows you how to attract and convert more dermatology and telehealth patients with clear, compliant online strategies. Learn to build precise patient personas, map search behaviour, choose effective channels, and plan content that respects Canadian healthcare rules. You also get practical KPI frameworks, analytics setups, and a 4-week tactical calendar to launch fast, measure results, and keep improving performance.
Elevify advantages
Develop skills
- PHIPA-safe campaigns: plan compliant search, social, email for clinics.
- Patient keyword research: uncover high-intent dermatology and telehealth terms.
- Local SEO for healthcare: optimize sites and Google Business for bookings.
- Persona-based messaging: tailor offers to acne, parents, and telehealth seekers.
- Data-driven optimization: track KPIs and refine ads, content, and budget fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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