Machine Learning in Digital Marketing Course
This course equips marketers with practical machine learning skills to enhance digital campaigns through data-driven segmentation, automation, testing, and privacy management.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Machine Learning in Digital Marketing Course shows you how to turn raw data into smarter campaigns using practical ML concepts, segmentation, clustering, and targeting. Learn to build and activate RFM and behavioural segments, use platform automation, design reliable tests, track the right KPIs, manage privacy and consent, and run a safe, marketer-led ML workflow from data prep to optimization.
Elevify advantages
Develop skills
- ML foundations for marketers: grasp key models, metrics, and data prep fast.
- Customer segmentation in practice: build RFM and behavioural clusters that convert.
- Platform ML mastery: use Google and Meta automation, pixels, and APIs effectively.
- SQL and spreadsheet analytics: pull, clean, and segment customer data in hours.
- Test, attribute, and safeguard: run A/B tests, measure lift, and manage privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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