B2B SaaS Marketing Course
This course equips you with strategies to integrate product-led growth (PLG) and sales-led growth (SLG) in B2B SaaS, focusing on pricing, onboarding, analytics, and revenue operations to boost activation, retention, and ARR.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The B2B SaaS Marketing Course provides a practical, fast-paced playbook to grow product-led and sales-led motions together. Learn to design effective pricing tiers, define value metrics, and run smart experiments. Build onboarding and activation flows that convert, set clear PLG-to-SLG handoff rules, and create sales enablement assets, dashboards, and 90-day roadmaps that directly impact activation, retention, and ARR.
Elevify advantages
Develop skills
- PLG–SLG strategy: design mid-market SaaS funnels that convert and expand fast.
- Activation analytics: run funnel, cohort, and A/B tests to lift trial-to-paid.
- Onboarding UX: craft 14-day flows and lifecycle messaging that drive adoption.
- SaaS pricing: build tiered PLG–SLG packages, experiments, and ROI narratives.
- Revenue ops: align handoffs, lead scoring, and OKRs to grow ARR efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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