Advanced Mobile Marketing Course
Elevate your mobile marketing expertise with in-depth coverage of SKAN, MMPs, and data-centric user acquisition strategies. Gain proficiency in TikTok, Meta, and Google app campaigns, develop KPI dashboards, execute intelligent A/B testing, and convert data insights into actionable growth plans for optimal ROI in app promotion and scaling.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with hands-on skills to plan, execute, and expand successful app marketing campaigns efficiently. You'll master essential KPIs, attribution methods, and retention strategies, while refining creatives, user onboarding, and App Store Optimization to maximize revenue after installs. Dive into advanced tactics for TikTok, Meta, and Google App Campaigns, implement robust SKAN-compatible tracking, conduct effective A/B tests, and leverage weekly reports for strategic growth decisions.
Elevify advantages
Develop skills
- Master data-driven attribution using MMPs, SKAN, and first-party tracking techniques.
- Optimize high-ROI user acquisition campaigns on TikTok, Meta, and Google platforms.
- Develop KPI and LTV models with custom dashboards, cohort analysis, and growth projections.
- Conduct rapid A/B tests for UA, from design through confident interpretation of results.
- Achieve ASO and onboarding improvements to enhance conversions, signups, and retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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