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AdTech Course

AdTech Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

The AdTech Course provides practical skills to plan, run, and optimize campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.

Elevify advantages

Develop skills

  • Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
  • Optimize funnels fast: structure, test and scale search, social and programmatic.
  • Activate first-party data: tag, segment and retarget high-value audiences.
  • Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
  • Run smart experiments: design A/B and lift tests that prove true incrementality.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Correctional System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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