Reputation Strategy Course
Gain expertise in crisis communication through a proven reputation strategy framework. Master 72-hour action plans, stakeholder mapping, media and social media playbooks, plus trust-rebuilding techniques to safeguard your brand and navigate reputational challenges with assurance. This course equips leaders with tools for credible, resilient organizational responses in high-stakes situations.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course delivers a practical, step-by-step framework to identify crises, handle the critical first 72 hours across digital and traditional channels, and effectively coordinate with media, regulators, and stakeholders. Participants learn to restore trust via robust governance, independent audits, and transparent reporting, while leveraging monitoring tools, defined KPIs, and structured message frameworks to maintain organizational credibility, readiness, and long-term resilience.
Elevify advantages
Develop skills
- Develop 72-hour crisis response plans aligning web, social media, press, and internal communications swiftly.
- Map and prioritize stakeholders to tailor messages for media, regulators, and employees.
- Create message architecture including tone, key pillars, and scripts for all audiences.
- Monitor online reputation using dashboards, alerts, and sentiment analysis to inform actions.
- Design programs to rebuild trust through audits, content strategies, and governance frameworks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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