Communication Plan Training
Gain expertise in developing effective communication plans for B2B SaaS project management tools. Learn to define precise buyer personas, create compelling positioning and messaging, orchestrate multi-channel phased rollouts, foster team alignment through RACI mapping, address key concerns like AI and data privacy, and use KPIs, dashboards, and feedback loops to measure success, refine strategies, drive user adoption, improve retention, and deliver lasting business results.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the US. You'll define buyer personas, develop clear positioning, set measurable goals, design channel strategies, plan phased launches, align cross-functional teams, tackle AI and data issues, and leverage analytics and feedback to optimize messaging, boost adoption, and ensure sustained product success.
Elevify advantages
Develop skills
- Develop persona-based strategies to identify B2B SaaS audiences and create detailed buyer personas.
- Master strategic messaging by crafting clear positioning, key messages, and supporting proof points efficiently.
- Orchestrate channels with phased plans for email, web, in-app, and social media campaigns.
- Implement measurement and optimization using KPIs, dashboard analysis, and rapid tactic adjustments.
- Achieve cross-functional alignment by mapping RACI responsibilities, mitigating launch risks, and gaining stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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