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Advertising Strategy Course

Advertising Strategy Course
4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Advertising Strategy Course shows you how to analyze the skincare market, define precise target personas, and build data-driven positioning that resonates with sensitive and acne-prone buyers. Learn to plan KPIs, model acquisition funnels, allocate an $80k budget across key channels, brief creators, test and optimize campaigns, and scale profitable growth with clear, practical frameworks you can apply immediately.

Elevify advantages

Develop skills

  • Skincare market analysis: size niches fast and decode competitor positioning.
  • KPI and funnel modeling: plan CAC, ROAS, and budgets with lean, clear math.
  • Brand positioning: craft tested value props, claims, and concise statements.
  • Channel strategy: allocate spend and creatives across Meta, TikTok, Search, CRM.
  • Testing and optimization: run smart A/Bs, read results, and scale winning ads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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