Ad Course
Ad Course offers a practical guide to launching a ready-to-drink beverage in Canada, focusing on market analysis, positioning, personas, multi-channel rollout, ad creation, and performance metrics.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Ad Course provides a quick, practical approach to launching a ready-to-drink beverage in a Canadian city, covering market and competitor analysis, precise positioning, value propositions, and messaging pillars. Develop personas, outline a 3-month multi-channel rollout, create compelling social and out-of-home ads, and apply straightforward metrics, dashboards, and guidelines to test, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: map competitors and develop precise value propositions quickly.
- Audience insights: create data-supported personas and media behaviours in days.
- Media planning: devise efficient 3-month launch strategies with an intelligent channel blend.
- Creative concepts: produce compelling social and out-of-home concepts that encourage trials.
- Campaign analytics: select KPIs and refine budgets using straightforward, simple guidelines.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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