Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part shows how to pick 3–5 brand words and turn them into visual words, material picks, and work ways, making sure every seen and touch part steadily shows the meant brand promise.
Picking sharp, not ordinary wordsMoodboards linking words to sightsShape style matched with wordsMaterial, colour, and finish picksWork ways echoing wordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part guides you in setting target users and use cases, turning city move patterns, life style signs, and touch habits into short stories that guide design picks, feature main points, and brand voice tone.
User types for compact EV SUVsDaily city trips and path mappingLife style signs and brand fit checkTouch habits and tech hopesWriting short user story talesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part details outside surface style, from main spaces to second lines and crease order, showing how to control reflections, pull, and lights so the SUV looks clean, new, and clearly on-brand from all sides.
Main body spaces and mass buildShoulder and character line planSecond creases and break logicReflection control and light flowSurface pull for EV newnessLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part shows inside build choices for dashboards and consoles, comparing bridge and layered setups, handling sight lines, and using space, colour, and lights to grow felt width, openness, and brand special feel.
Dashboard height and cut planBridge vs floating console logicLayered IP for depth and light playSight lines, H-points, and see rangeFelt width through shape and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part shows size rules for compact electric SUVs, showing how wheelbase, ends, beltline, and roof line picks affect stand, use ease, air flow, and how steadily they show the meant brand feel.
Wheelbase and cabin-to-body balanceFront and back end length tuneBeltline height and glass-to-body rateRoof line flow, narrow, and air impactStand, track width, and sight steadyLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light marks, DRL shape, and move sequences set brand knowing, help safety and rules, and make a memory night feel that grows across future car lines.
Front mark setup and orderBack light designs and night feelDRL shape, thick, and beatMoved sequences and law limitsLight family plan across lineLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers HMI and touch feel, from display setup and control mix to light zones and answer style, making sure every touch, sound, and light reply feels easy, steady, and matched with brand feel.
Main and second display zonesTouch vs touch control balanceLight lighting as HMI waySound, touch, and sight answerStart up, modes, and state clearLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and stand design, linking wheel size, tire shape, and wheel arch handle to felt sure, work good, and ease, while keeping sizes fit for packing, cost, and air flow work.
Wheel round vs body sizeTire shape, ease, and sport feelWheel arch shape and cut designsFlush, off set, and track widthAir wheels and EV work good signsLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part looks at storage and use logic for city life, balancing seen and hidden spaces, part setups, and bend cargo ways so the car feels easy, no mess, and truly helps daily city ways.
Mapping daily carry things and flowsSeen vs hidden storage placePart trunk and back seat ideasBend cabin orders and railsFast clean and easy reach waysLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seating and body fit, covering seat shapes, cushion shapes, felt hold, in and out, and group seating logic so people feel at ease, safe, and natural to talk.
H-point, stand, and see aimsSeat shape and side hold tuneCushion shape and press mappingBack bench vs single seatsIn, out, and turn ideas
