Sports Management Training
Gain expertise in sports management using practical tools to increase revenue, improve matchday fan experiences, commercialise stadiums, secure sponsorships, and forge strong partnerships—then develop a clear 12-month action plan for your club. This course equips you with skills for better operations, fan satisfaction, and sustainable finances.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Sports Management Training provides practical strategies to enhance matchday operations, boost fan satisfaction, and expand revenue from tickets, concessions, and partnerships. You will learn to create loyalty programmes, optimise facilities, handle vendors, assemble strong teams, and formulate a 12-month plan featuring defined KPIs, budgets, and dashboards for superior experiences and lasting financial success.
Elevify advantages
Develop skills
- Stadium commercialisation: transform facilities into profitable year-round venues.
- Matchday operations: create fan-focused experiences that increase attendance and spending.
- Sponsorship sales: develop, price, and renew valuable sponsor and hospitality agreements.
- Sports finance fundamentals: interpret club KPIs and forecast revenue, costs, and break-even points.
- 12-month action plans: build practical, data-backed strategies for club expansion.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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