Psychology of Communication Course
Gain mastery in communication psychology to create compelling, ethical messages. Explore cognitive and emotional triggers, understand audience behaviour, and implement data-driven email tactics to enhance engagement, foster trust, and increase conversions in professional settings. This course equips you with practical strategies for effective outreach.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Psychology of Communication Course equips you with practical strategies to develop clear, high-impact email campaigns. Delve into how cognitive ease, attention spans, memory retention, and decision-making heuristics influence reader behaviour. Apply these insights to create compelling subject lines, mobile-optimised designs, concise body content, and persuasive calls to action. Additionally, master ethical use of emotional triggers, effective framing, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign refinement.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with effective subject lines, body text, and calls to action for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage patterns.
- Apply social proof and framing techniques to build trust and encourage prompt action.
- Conduct A/B tests and monitor key metrics to improve campaign performance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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