Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, expand, and refine diagnostic products for success in clinical laboratory settings across Botswana and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation using actual data. Excel in pricing strategies, distribution channels, and marketing approaches, while planning product launches, monitoring key performance indicators, and overseeing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyse rivals, and identify price trends swiftly.
- Lab product positioning: develop precise value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing offers, models, and balance distributor versus direct sales.
- Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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