Tourism Marketing Course
This course equips learners with essential skills for effective tourism marketing, focusing on market selection, strategy development, and performance optimization within budget constraints.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Tourism Marketing Course teaches you how to choose profitable international markets, set clear goals, and create a targeted strategy that works within a tight budget. You'll learn to position your destination, develop content and campaigns, select suitable digital platforms, collaborate with partners and influencers, monitor bookings and enquiries, and improve outcomes using straightforward tools and step-by-step guides.
Elevify advantages
Develop skills
- Tourism channel strategy: quickly select effective social, OTA, and partner channels.
- Traveller profiling: identify a profitable international segment using data.
- Destination positioning: develop a compelling unique selling point and reason to visit.
- Lean campaign planning: create a 12-month plan with limited budgets and key performance indicators.
- Performance tracking: establish simple dashboards to enhance bookings and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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