Point-of-Sale Promotion & Activation Course
Master point-of-sale promotion for premium granola in Botswana retail settings. Gain shopper insights, develop POS strategies, create activation calendars, execute field plans, and measure KPIs to increase sales, encourage trials, and secure better shelf visibility amid competition. This course equips you to optimise every 8-week cycle for maximum impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Point-of-Sale Promotion and Activation Course teaches how to transform premium granola shoppers into buyers through targeted in-store execution. Explore category dynamics, shopper motivations, and key segments, then translate insights into SMART objectives, POS strategies, activation calendars, and precise field instructions. Conclude prepared to monitor KPIs, identify issues, and refine each 8-week activation for superior outcomes in competitive retail environments.
Elevify advantages
Develop skills
- Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
- Convert shopper insights into action by setting precise 8-week POS activation goals.
- Design effective POS plans by selecting materials, locations, and non-price promotional tactics.
- Brief and manage field teams with clear store instructions and photo audits.
- Track POS ROI using sales, rotation, and display KPIs for rapid optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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