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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Point-of-Sale Promotion and Activation Course teaches how to transform premium granola shoppers into buyers through targeted in-store execution. Explore category dynamics, shopper motivations, and key segments, then translate insights into SMART objectives, POS strategies, activation calendars, and precise field instructions. Conclude prepared to monitor KPIs, identify issues, and refine each 8-week activation for superior outcomes in competitive retail environments.

Elevify advantages

Develop skills

  • Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
  • Convert shopper insights into action by setting precise 8-week POS activation goals.
  • Design effective POS plans by selecting materials, locations, and non-price promotional tactics.
  • Brief and manage field teams with clear store instructions and photo audits.
  • Track POS ROI using sales, rotation, and display KPIs for rapid optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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