In-Store Activation Course
Gain expertise in retail in-store activations: define precise shopper goals, develop effective merchandising and sampling strategies, budget smartly, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost shelf sales and business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish clear objectives, create shopper profiles, and convert insights into effective in-store strategies. Participants learn to organise visual merchandising, manage budgets wisely, and handle suppliers confidently. It covers journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create converting touchpoints in snack aisles.
- Visual merchandising for snacks: design planograms, endcaps, and displays.
- In-store sampling expertise: manage layout, staff, and track conversions.
- Retail KPI monitoring: establish KPIs, run pilots, and refine with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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