In-Store Activation Course
Gain expertise in retail in-store activations: define precise shopper goals, develop effective merchandising and sampling strategies, budget smartly, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost shelf sales and business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish clear objectives, create shopper profiles, and convert insights into effective in-store strategies. Participants learn to organise visual merchandising, manage budgets wisely, and handle suppliers confidently. It covers journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create converting touchpoints in snack aisles.
- Visual merchandising for snacks: design planograms, endcaps, and displays.
- In-store sampling expertise: manage layout, staff, and track conversions.
- Retail KPI monitoring: establish KPIs, run pilots, and refine with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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