Distribution and Merchandising Course
4/5
This course equips participants with essential retail skills for effective distribution and merchandising. Learners master planogram design, shelf space allocation, traffic management, and impulse zone strategies to maximise sales per linear foot. Focus areas include optimising categories such as cereals, snacks, and beverages through practical tactics, KPI tracking, and A/B testing for superior store performance in any format.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in category optimisation, planogram creation, and shelf space planning to drive better sales in retail settings. Cover zoning techniques, product facings, SKU arrangements, shopper traffic flow, impulse buying areas, and strategies for categories like cereals, snacks, and drinks. Develop expertise in key performance indicators, A/B testing, and efficient rollout processes for data-backed merchandising applicable across various store types.
Elevify advantages
Develop skills
- Optimise category space allocation to increase sales per linear foot using intelligent layouts.
- Design practical planograms to create clear and quickly implementable shelf arrangements.
- Apply supermarket merchandising strategies for cereals, snacks, and beverages to enhance sales.
- Leverage shopper traffic patterns and impulse zones to generate high-margin revenue.
- Master basic retail A/B testing to track KPIs and rapidly deploy successful layouts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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