Lesson 1Image management best practices: resolutions, image galleries, colour swatches, image naming for SEOThis lesson covers optimal image handling for fashion ecommerce, including resolutions, proportions, collections, colour samples, and SEO-optimised naming to ensure quick loading and enhanced discovery and sales in Botswana.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging colour swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product content standards: template for descriptions, sizing charts, fit notes, care instructionsThis lesson establishes content guidelines for fashion products, featuring description formats, size guides, fit details, and maintenance advice that lower return rates, boost SEO, and maintain a uniform brand tone for Botswana markets.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalising content for different marketsLesson 3Tagging and metadata: collections, filters, search facets, internal tags for merchandisingThis lesson addresses tagging and metadata approaches for groupings, filters, and search options, along with internal labels for merchandising, facilitating adaptable promotions, selected displays, and effective site navigation in Botswana.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Essential product data model: title, long and short descriptions, price, cost, SKU, barcode, attributes, images, alt text, weight, dimensions, vendor, seasonalityThis lesson defines a strong data framework for fashion products, encompassing identifiers, pricing, logistics details, and content elements to ensure uniformity, searchability, and readiness for merchandising and distribution in Botswana.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Defining product taxonomy: selecting 3 main categories and 2–3 subcategory structures that fit fashion (e.g., Women, Men, Accessories)This lesson demonstrates creating a functional fashion classification system, selecting primary categories, outlining subcategories, and coordinating navigation, filters, and groupings for swift product discovery by Botswana shoppers.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variant strategy: configurable products vs separate SKUs, how variants map to inventory itemsThis lesson clarifies variant designs for dimensions, hues, and styles, deciding between configurable items and distinct SKUs, and their effects on stock, analytics, and merchandising adaptability in Botswana ecommerce.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, colour, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing strategies and markup fields: MSRP, sale price, cost-of-goods, tiered pricing for promotionsThis lesson explores pricing structures, covering recommended prices, standard and discounted rates, goods costs, and graduated pricing, allowing consistent handling of offers, profits, and reductions across Botswana channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk import/export workflows: CSV templates, required fields, validation, batch image uploadThis lesson discusses establishing dependable bulk data import and export processes with CSV formats, essential fields, verification, and automated image loading to maintain large catalogues current and precise in Botswana.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Attribute modelling: size, colour, material, fit, SKU conventions and barcode useThis lesson explains modelling attributes like size, colour, fabric, and fit, setting naming standards, and linking to SKU and barcode systems to aid searching, filtering, and storage operations in Botswana.
Standardising size scales and conversionsDefining colour, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
