from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert customer insights into improved product selections, create efficient pricing structures, organise focused promotional activities, and develop implementation plans for stores that include performance indicators, risk management, and tools ready for immediate use in various outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: transform data from cereal buyers into practical retail strategies.
- Assortment optimisation: construct, evaluate gaps, and streamline product variants for your shops.
- Pricing and price ladders: quickly develop intelligent pricing options for own brands and manufacturer products.
- Promotion planning: formulate one-month promotional strategies that increase sales volume while safeguarding profits.
- KPI tracking and risk control: oversee category performance and avoid issues with inventory or profit erosion.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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