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Category Management Course

Category Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert customer insights into improved product selections, create efficient pricing structures, organise focused promotional activities, and develop implementation plans for stores that include performance indicators, risk management, and tools ready for immediate use in various outlets.

Elevify advantages

Develop skills

  • Shopper insight mapping: transform data from cereal buyers into practical retail strategies.
  • Assortment optimisation: construct, evaluate gaps, and streamline product variants for your shops.
  • Pricing and price ladders: quickly develop intelligent pricing options for own brands and manufacturer products.
  • Promotion planning: formulate one-month promotional strategies that increase sales volume while safeguarding profits.
  • KPI tracking and risk control: oversee category performance and avoid issues with inventory or profit erosion.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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