Introduction to Employer Branding and Reputation Course
This course provides practical tools for building a strong employer brand to attract top talent, including EVP development, competitor analysis, audience segmentation, a 90-day strategy, reputation management, and performance measurement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course equips you with tools to develop a robust employer brand and reputation that draws in sought-after talent. You will learn to craft a persuasive EVP, analyse competitors, and divide audiences using precise personas. Implement a 90-day strategy to refine channels, content, and referrals, handle online feedback, and measure outcomes with basic metrics, dashboards, and tests for ongoing enhancement.
Elevify advantages
Develop skills
- Develop a precise EVP: transform employee experiences into straightforward talent communications.
- Conduct quick talent market reviews: compare competitors in less than an hour.
- Create effective channel strategies: focus on engineers, product, and data professionals.
- Initiate a 90-day employer brand plan: covering content, referrals, and rapid adjustments.
- Oversee online reputation: track reviews and reply using assured templates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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