Strategies to Improve Employer Branding and Reputation Course
This course equips HR professionals and leaders with practical strategies to enhance employer branding, attract top talent, improve retention, and measure impact through actionable plans and metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise course shows you how to build a realistic employer value proposition, improve attraction with stronger job ads, career pages, and social content, and enhance internal experience through recognition, growth paths, and communication. Learn to diagnose brand gaps, use review sites and analytics, track key metrics, and create a 90/180/365-day action plan that boosts reputation and hiring outcomes.
Elevify advantages
Develop skills
- Diagnose employer brand gaps: turn scattered data into clear priorities fast.
- Design honest EVPs: craft tech-focused messages that attract the right talent.
- Boost talent attraction: optimize job ads, careers pages, and social content.
- Strengthen retention: build recognition, growth paths, and manager communication.
- Track brand impact: use eNPS, Glassdoor, and funnel metrics in simple dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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