Competency-Based Sourcing and Recruitment Course
This course equips you with the skills to source and recruit top talent in B2B software product marketing using competency-based methods, linking recruitment to business outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Competency-based Sourcing and Recruitment Course teaches you how to transform business requirements into specific recruitment objectives, create detailed competency frameworks, and develop effective evaluation matrices for fair candidate selection. You will learn advanced search techniques, assess online profiles, create personalised invitations, and conduct efficient, proof-driven assessments to regularly identify top-performing product marketing professionals in B2B software services.
Elevify advantages
Develop skills
- Competency-based sourcing: convert position requirements into focused, effective search approaches.
- Structured profile evaluation: select candidates quickly using transparent, verifiable standards.
- Targeted assessment: formulate questions that uncover genuine abilities, achievements, and concerns.
- Competency frameworks: specify essential technical and interpersonal qualities for B2B software product marketing roles.
- Recruitment-business linkage: connect each appointment to measurable performance indicators, income, and uptake.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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