Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics skills tailored for retail and e-commerce in international trade. You will learn to monitor cross-border traffic effectively, integrate logistics and customs information into key performance indicators, minimise shopping cart abandonment, and fine-tune revenue strategies based on country-specific factors, currencies, shipping expenses, and payment options. Ideal for boosting business results across global operations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue outcomes. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, study checkout processes, and create effective dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment insights: monitor funnels, drop-offs, and abandonment rates by country.
- Optimisation strategies: develop tests, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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