Entrepreneurship Introduction Course
The Introduction to Entrepreneurship Course equips you to start a profitable microbusiness. Gain skills in validating ideas, conducting market research, managing risks, pricing and positioning offers, controlling cash flow, and scaling from initial customers to a sustainable venture. Perfect for aspiring Botswana entrepreneurs seeking practical, low-risk business launch methods.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course guides you in transforming a low-cost idea into a viable local microbusiness with low risk. You will learn to research customers, validate demand, create simple offers, and conduct lean experiments. Additionally, you will estimate costs, manage cash flow, address basic legal requirements, and implement early growth strategies to launch swiftly, refine using data, and confidently determine next steps.
Elevify advantages
Develop skills
- Customer research skills: conduct rapid surveys, interviews, and focus groups.
- Lean validation techniques: build MVP tests, monitor key metrics, and adjust based on data.
- Basic business modelling: set pricing, calculate costs, and forecast cash flow for small ventures.
- Risk-managed launches: minimise demand, financial, and operational risks through small real-world trials.
- Budget-friendly growth: leverage referrals, partnerships, and localised marketing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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