Consumer Behavior in Economics Course
Gain expertise in consumer behaviour within economics, emphasising sustainable products. Develop skills to segment customers by behaviour, assess price sensitivity, execute A/B tests, and leverage insights for profitable, data-informed marketing and product choices that drive business success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why buyers select basic, premium, or eco-friendly refill cleaning products, and strategies to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics such as retention and CLV, and converting research into precise, data-backed marketing strategies that boost results swiftly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design efficient surveys, polls, and social listening to reveal buying motivations.
- Apply behavioural economics principles to pricing, promotion, and positioning of sustainable products.
- Plan A/B and multivariate tests to refine messaging, pricing, and product bundles.
- Interpret elasticity, retention, and CLV metrics to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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