Market Research Data Processing & Analysis Course
Gain expertise in processing and analysing market research data from raw CSVs to actionable BI insights. Master cleaning and modelling NPS data, segmenting customers, analysing open comments, and transforming satisfaction drivers into effective dashboards, personas, and practical recommendations. This course equips you with hands-on skills for professional market research outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire essential skills in market research data processing and analysis through this concise, hands-on course. Learn to clean untidy survey data, construct dependable variables, perform descriptive statistics, model factors influencing satisfaction, and segment NPS categories. Delve into text analysis of open-ended responses, produce clear visual summaries, and convert insights into succinct, actionable recommendations with professional reporting standards.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Clean survey data efficiently by handling missing values, outliers, and messy categories.
- Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
- Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
- Develop insight-to-action reporting skills to create sharp, metric-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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