Customer Analytics Course
This course equips you with essential skills in customer analytics, from data preparation to actionable insights for marketing and product decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Customer Analytics Course teaches you how to clean and validate customer data, build reproducible pipelines, and create reliable summary metrics. Learn segmentation, cohorts, RFM, churn proxies, CLV basics, and category performance analysis. You also practice channel and device evaluation, statistical testing, and clear reporting that turns insights into concrete marketing, product, and CRM actions.
Elevify advantages
Develop skills
- Customer data cleaning: build fast, reliable pipelines for analytics-ready data.
- Exploratory customer metrics: uncover revenue, cohorts, and skewed distributions.
- Behavioral segmentation: design RFM, cohort, and value tiers that drive action.
- Channel and device analysis: compare ROI and turn insights into budget moves.
- Retention and CLV basics: size churn risk and estimate lifetime value in days.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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