Metrics and KPIs Course
This course equips participants with practical skills to define, track, and optimize key metrics and KPIs across marketing, sales, and customer success to drive business growth and informed decision-making.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Metrics and KPIs Course provides a straightforward, hands-on approach to setting objectives, choosing suitable KPIs, and linking them to revenue, customer retention, and business expansion. You'll gain knowledge of key metrics in marketing, sales, and customer success, methods to monitor them using your current software, ways to create useful dashboards, establish practical 12-month goals, and conduct targeted tests to enable quicker, evidence-based choices and boost results each quarter.
Elevify advantages
Develop skills
- Build a targeted KPI plan: connect executive objectives to precise, quantifiable indicators.
- Gain expertise in SaaS revenue KPIs: ARR, MRR, sales funnel, and efficiency in real applications.
- Improve marketing results: monitor MQLs, CAC, and multi-touch attribution.
- Enhance retention: examine churn, NRR, and customer health for quick improvements.
- Create practical dashboards: define goals, notifications, and review processes that prompt action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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