Business General Course
The Business General Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Business General Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.
Elevify advantages
Develop skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
- Market insight: assess market size, segment customers, and identify competitors quickly.
- E-commerce operations: optimise inventory, fulfilment, and quality controls.
- Performance marketing: design rapid campaigns, monitor CAC, ROAS, and conversions.
- Financial planning: create lean budgets, evaluate pricing, and boost profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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