Product Marketing Course
This course equips you with practical skills to excel in product marketing, from crafting compelling value propositions and personas to launching products and measuring success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, hands-on approach to defining your value proposition, creating detailed customer personas, and assessing competitors to make your product shine. You'll learn to develop messages tailored to specific channels, organise and carry out targeted product launches, and create performance measures that monitor user activation, retention, and speed to insights, allowing you to refine strategies effectively and expand proven market entry plans.
Elevify advantages
Develop skills
- Quick competitor review: identify opportunities and refine product placement.
- Customer persona study in a short time: transform available information into precise, verifiable profiles.
- Value proposition creation: develop evidence-based, unique product communications.
- Tailored channel content: produce effective website, email, and social media texts.
- Efficient market entry guides: organise, introduce, and adjust product rollouts using defined performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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