Product-Led Growth Course
This course equips B2B SaaS professionals with essential Product-Led Growth (PLG) strategies to boost user activation, retention, and revenue through practical techniques and data-driven experiments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product-led Growth Course provides a focused, practical guide to enhance activation, retention, and expansion in B2B SaaS. You will learn to identify key activation events, develop effective onboarding processes, create viral sharing mechanisms, and refine trials, pricing strategies, and upgrade incentives. Additionally, you will gain expertise in conducting experiments, analysing data, and collaborating across teams to ensure your product effectively drives user acquisition and revenue growth.
Elevify advantages
Develop skills
- Design viral product loops: incorporate in-app invitations, sharing features, and collaboration tools.
- Craft high-retention user experiences: develop onboarding flows, habit-forming loops, and timely lifecycle prompts.
- Optimise monetisation strategies: adjust pricing elements, upgrade notifications, and trial conversions.
- Conduct PLG experiments: select priority tests, establish metrics, and interpret dashboard insights.
- Map PLG funnels: outline activation, retention, and expansion pathways for B2B SaaS products.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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